Social Media Writing & Production

Abby has worked with social and digital teams at multiple organizations and currently leads social media at Washingtonian. A sample of her work is below:

Washingtonian

Abby uses Washingtonian’s Instagram story to respond to audience questions about DC news. Example

She thoroughly plans the rollouts of feature stories on Twitter and Instagram.

The Poynter Institute’s MediaWise Project

Abby prepared online audiences for events that had a high risk for misinformation with informational Twitter threads. Example one, example two, example three

NBC News’ Meet the Press

Abby pitched and piloted an interactive Instagram story series. Using the show's archives, she created weekly On This Day stories that ended in a trivia question related to history and a relevant news topic. Example